BUILD
The FIT>BUILD>LAUNCH Framework was born out of 25 years of product development at both startups and big tech, including eBay and Amazon. The FBL Framework utilizes the best modern product management concepts, as well as agile and lean development techniques. The framework is powered by AI + Methodology + Workflow, and is the foundation for the VelocitiPM platform.
The BUILD phasecovers the execution of the Product Strategy and PDLC. Usingour AI product development platform, teams can translate strategy intoactionable work, align priorities, and accelerate delivery. The goal is toensure that every initiative moves the product closer to measurable outcomeswhile maintaining efficiency, visibility, and alignment across stakeholders.
Product Strategy
Using all of theoutput and insights from the FIT phase, teams can create a thematic ProductStrategy that defines the problems to solve and the desired outcomes. Our product roadmap planning tool provides a structuredenvironment to consolidate research, prioritize initiatives, and ensure thestrategy connects directly to execution. With this, teams can focus on solvingthe right problems and delivering value at every step.


Planning Board
Once the strategy is defined, the next step is planning features andfunctionality over time. The product roadmap software AI allows teams toorganize initiatives by feature, component, or category, and map theprogression of each function across releases. This ensures that developmentwork is well-structured, dependencies are clear, and resources are allocatedeffectively. Teams can track progress in real time, quickly adapt to changes,and maintain alignment between product goals and execution.
Product Roadmap
With discovery, story mapping, and strategy complete, teams can use thedetailed product roadmap tool to visualize the user journey and linksinitiatives to outcomes. The roadmap helps prioritize features, plan releases,and communicate progress across stakeholders. By clearly showing how eachinitiative supports the overall product experience, teams can execute withfocus and clarity. This ensures that planning, execution, and communication areall aligned, reducing risk and accelerating delivery.


Why Choose Velociti PM?
Here are the keyreasons our Product Roadmap Software is ideal for the BUILD phase:·
Strategic Alignment – Every initiative is connected to defined outcomes, ensuring your teamfocuses on what truly matters.·
Data-Driven Decisions – Insights from features, initiatives, and metrics help teams plan andexecute without relying on guesswork.·
Customizable Workflows – Adapt VelocitiPM to your team’s processes while keeping a consistentframework for product development.·
Real-Time Tracking – Monitor progress on features, roadmap milestones, and delivery KPIsall in one centralized platform.·
Seamless Integrations – Connect with your existing project management, analytics, andcommunication tools to streamline workflows.·
Scalable Across Teams – From small startups to large enterprises, VelocitiPM grows with yourproduct and team, supporting multiple initiatives and roadmaps simultaneously.
Frequently Asked Questions
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