Overview

The FIT > BUILD > LAUNCH Canvas is the foundation ofthe VelocitiPM product development workflow. It acts as the central source oftruth for your product strategy and discovery efforts. The Canvas is where youdefine the problem space, understand your customers, map out "jobs to bedone," analyze the industry landscape, and document the insights requiredto build valuable, user-centered solutions. It is the starting point foraligning teams and driving thoughtful product development.

Getting Started

1.   When you complete the Product Overview, VelocitiPM’s AI Co-Pilot uses that information to auto-populate several fields within the Canvas.
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2.   Review the Co-Pilot-generated content to validate its accuracy and relevance.
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3.   Next, complete the remaining user-generated fields, using your product expertise, market knowledge, and customer insights.

4.   Add supporting details such as customer segments, personas, competitive analysis, and other contextual data that will inform discovery and planning efforts.

5.   This is an ongoing, iterative process. You can return to the Canvas at any point to refine, update, or remove information to ensure it remains aligned with your evolving product strategy.

Tips

~   Revisit and update the Canvas regularly to reflect new learning from discovery and delivery.

~   Use the Canvas as a reference point when evaluating new features or initiatives.

~   Encourage cross-functional collaboration by involving stakeholders in reviewing and contributing to the Canvas.

~   Treat the Canvas as a living document rather than a one-time setup.

Frequently Asked Questions (FAQ)

Q: What’s the purpose of the Canvas in the product development process?
A: The Canvas provides structure and context for product discovery. It captures all foundational elements required to build a customer-centric and strategically aligned product.

Q: Can I customize the fields in the Canvas?
A: Most fields are standardized for consistency, but you can expand sections or add notes to reflect additional context relevant to your team.Q: How is the Co-Pilot content generated?
A: Co-Pilot uses the information provided in your Product Overview and appliesAI-driven analysis to fill in relevant Canvas fields. You can edit or override this content at any time.

Q: Can multiple team members edit the Canvas?
A: Yes. The Canvas supports collaborative editing, allowing multiplecontributors to add insights, edit fields, and build shared understanding.

Q: How often should I update the Canvas?
A: It’s recommended to revisit the Canvas at key checkpoints: after discovery sessions, before major planning cycles, or when there are significant shifts in market or user needs.

Q: Is the Canvas tied to other boards like the Problem Map or Initiative Board?
A: Yes. The Canvas is meant to inform and align upstream and downstream activities across other boards, ensuring continuity from discovery to delivery.

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